Luminous Era Featured on IOL / The Star publication

Luminous Era Featured on IOL / The Star publication

We are excited to share that Luminous Era has been featured in The Star, a respected South African newspaper, with the story published online via IOL, the digital platform of Independent Media, one of the country’s largest media companies.

This recognition highlights our commitment to developing skincare solutions specifically for melanin-rich skin and reinforces the importance of sun protection for all skin tones.

Key Highlights from the Feature:

  • The Story Behind Luminous Era: Our founder, Nonkululeko Williams, made the bold decision to leave her corporate career and launch Luminous Era, driven by the need to challenge misconceptions about sun protection for darker skin tones.

  • Innovative Skincare for Melanin-Rich Skin: Our SPF 30 sunscreen provides broad-spectrum protection without leaving a white cast or greasy residue—solving a common issue faced by individuals with darker skin tones.

  • Commitment to Sustainability: Beyond skincare, we prioritize eco-conscious practices, including reusable packaging, to ensure that beauty and sustainability go hand in hand.

Being featured by The Star reflects the growing conversation around inclusive skincare and the need for solutions that cater to all skin tones.

Luminous Era founder, Nonkululeko Williams
Nonkululeko Williams, Luminous Era founder

 

👉 Read the full article on The Star via IOL:
South African Woman Left Corporate Career to Pursue Skincare Business for Melanin-Rich Skin

We are incredibly grateful for the recognition and excited for what’s ahead! Thank you for being part of our journey. 💛

 

Back to blog